Pink & Blue Handmade Cosmetics
Client Overview
Brand: Pink & Blue Handmade
Industry: Organic Skincare & Cosmetics
Website: pinknbluecosmetics.com
Engagement Type: Website Revamp, SEO Optimization & Google Ads Campaign
Duration: 4 Months
Handled by: Delphin Digital – Digital Marketing & Web Solutions Partner
Background
Pink & Blue Handmade is an organic cosmetic brand focused on crafting natural skincare products using herbal ingredients. When the brand approached Delphin Digital, they were facing stagnant online sales despite having a live e-commerce website. The challenge was to transform a non-performing store into a high-converting digital platform.
Challenges Identified
- Website design was unstructured and slow, leading to poor user experience.
- Product pages lacked optimized meta titles, descriptions, and structured URLs.
- No consistent SEO or content strategy to drive organic traffic.
- Inefficient Google Ads setup with low return on ad spend (ROAS).
- Limited brand visibility and low customer trust online.
Delphin Digital’s Approach
1. Website Revamp & Technical SEO
- Redesigned and restructured the website layout for a clean, responsive interface.
- Implemented proper URL structuring and internal linking for all product categories.
- Optimized site speed, schema markup, and mobile responsiveness.
- Added high-intent meta titles and descriptions aligned with target keywords.
2. Conversion-Focused Content & Product Positioning
- Created engaging product descriptions emphasizing natural ingredients and benefits.
- Highlighted brand trust factors like handmade, chemical-free, and cruelty-free.
- Added CTA-driven banners and improved checkout flow to reduce drop-offs.
3. Paid Campaign Strategy
- Conducted in-depth keyword and audience research for Google Ads.
- Set up Smart Shopping and Search campaigns optimized for ROI.
- Monitored and refined ad performance with A/B testing on creatives and ad copy.
- Used remarketing campaigns to convert abandoned visitors.
4. Performance Tracking & Optimization
- Integrated Google Analytics and Search Console to track key performance metrics.
- Set up conversion goals and enhanced eCommerce tracking.
- Continuously optimized campaign bids and landing pages for better ROAS.
Results Achieved (within 4 months)
| KPI | Before | After |
| Monthly Revenue | ₹0 | 5× Growth |
| ROAS (Return on Ad Spend) | – | 3.5× Average |
| Website Bounce Rate | 72% | Reduced to 48% |
| Organic Impressions | Minimal | +280% Increase |
| CTR (Google Ads) | 0.8% | 3.4% |
Highlight: The combination of a revamped site and data-driven ad campaigns helped Pink & Blue Handmade achieve 5× revenue growth and a stable ROAS of 3–4%, transforming the brand’s digital presence.
Key Takeaways
- Strategic website restructuring can dramatically improve conversions.
- Focused SEO and PPC synergy drives sustainable growth.
- For emerging D2C brands, clarity in positioning and consistent optimization is the key to long-term ROI.
Client Testimonial
“Delphin Digital transformed our online business. From redesigning our website to running successful ad campaigns, their team helped us scale from zero sales to a consistent revenue stream. Their attention to detail and constant support made all the difference.”
— Team Pink & Blue Handmade
Conclusion
Through a blend of conversion-focused design, SEO excellence, and performance-driven Google campaigns, Delphin Digital successfully repositioned Pink & Blue Handmade as a competitive player in the organic cosmetics niche.
