Client Overview
Prospect Wallet is a US-registered B2B data intelligence provider, offering high-quality data solutions tailored for sales and marketing teams, private equity firms, recruitment agencies, and other growth-driven organizations. The brand specializes in lead generation, end-to-end marketing solutions, and targeted outreach, all powered by a data-first strategy.
Objective
To build Prospect Wallet from the ground up, including:
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Business registration in the USA
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Complete brand identity development
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Website design and development
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Service positioning and messaging
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SEO, analytics, and performance tracking setup
The primary goal was to position Prospect Wallet as a trustworthy and high-performance partner for B2B businesses looking to scale using data-driven sales strategies.
Challenges
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Zero Digital Footprint: The brand had no existing digital assets, audience, or online credibility.
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Complex Service Offering: Communicating the value of data intelligence and lead generation to non-technical buyers.
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Brand Positioning: Creating a distinct and professional brand identity in a crowded B2B tech space.
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Trust Building: Establishing credibility with potential enterprise clients from day one.
Our Approach
1. Business Setup & Brand Identity
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Guided the team through USA business registration processes including EIN, LLC formation, and legal compliance.
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Developed the brand name, logo, tagline, and full visual identity (color scheme, typography, icon set).
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Crafted a brand voice and messaging guide that blends trust, intelligence, and performance.
2. Website Strategy & Development
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Designed and built a responsive, performance-optimized website showcasing services like:
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B2B Data Building
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Account-Based Marketing
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Lead Generation
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Executive Outreach
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Custom Lists for PE/VC Firms
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Developed dedicated landing pages for each target audience: sales teams, PE firms, recruiters, etc.
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Integrated:
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Lead capture forms and contact CTAs
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Calendly for discovery calls
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CRM setup for lead flow tracking
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3. Content & SEO
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Wrote high-conversion copy for all pages with industry-aligned language and value propositions.
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Implemented on-page SEO best practices, targeting keywords like:
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“B2B data providers USA”
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“lead generation for private equity”
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“data-driven marketing solutions”
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Created an SEO blog strategy focused on intent-based topics in B2B marketing and sales automation.
4. Performance & Analytics
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Set up Google Analytics, Search Console, and custom dashboards for conversion tracking.
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Enabled lead source attribution and funnel optimization based on data.
Results
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Successful Market Launch: The brand launched within 60 days of project kickoff and established presence across web, LinkedIn, and outbound channels.
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Lead Flow: Generated 300+ targeted B2B leads in the first 90 days post-launch.
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Ranked Keywords: Started ranking on Google for core service keywords within the first 6 weeks.
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Brand Trust: Achieved a professional, enterprise-ready brand perception from day one, enabling meetings with mid-market and large enterprise prospects.
Conclusion
The Prospect Wallet case study illustrates the power of combining strategic branding, technical execution, and B2B-focused messaging in launching a data intelligence company from scratch. With a scalable digital foundation and a strong brand presence, Prospect Wallet is now positioned as a go-to partner for data-driven growth in the global B2B ecosystem.