Client Overview
KIDAT is a premier fashion brand and design institute based in Shimoga, Karnataka. Known for its innovative courses in textile design, garment making, and fashion entrepreneurship, KIDAT caters to aspiring designers looking to make their mark in the fashion industry. With a growing presence and an expanding student base, KIDAT sought to strengthen its digital presence through a professionally designed website.
Objective
The primary goal was to build a modern, responsive, and conversion-driven website that reflects the creative identity of KIDAT while also serving as an information hub for students and parents. The website needed to showcase course offerings, student work, admission processes, and allow for easy inquiries and lead generation.
Challenges
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No Existing Website: KIDAT had limited online presence and relied primarily on word-of-mouth and local advertising.
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Content Structuring: Organizing vast amounts of course-related content in a user-friendly format.
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Brand Representation: Capturing the creative and premium nature of the fashion brand visually and through content.
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Lead Generation: Incorporating forms and CTAs for admission inquiries, workshop registrations, and newsletter sign-ups.
Our Approach
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Discovery & Planning:
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Conducted stakeholder interviews to understand KIDAT’s goals, target audience, and brand tone.
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Competitor analysis of top fashion design institutes in India to identify UI/UX best practices.
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Design & Branding:
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Created a visually rich design with high-quality images, modern typography, and a color palette aligned with KIDAT’s brand identity.
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Built unique pages for Courses, About Us, Testimonials, Gallery, Contact, and Blog.
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Development:
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Developed the site on WordPress CMS with mobile-first responsiveness.
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Integrated features like:
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Admission inquiry form
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Student testimonials carousel
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Course details with downloadable brochures
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Instagram feed sync for social proof
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SEO & Performance Optimization:
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On-page SEO setup with meta tags, schema, and optimized image formats.
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Integrated analytics and setup Google Search Console for tracking.
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Results
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Increased Engagement: The new website saw a 3x increase in average session duration and 50% lower bounce rate.
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Lead Generation: Within 60 days, the site generated over 150+ admission inquiries through strategically placed forms.
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Brand Visibility: KIDAT’s brand began ranking on Google for key terms like “Fashion design institute Shimoga” and “fashion courses in Karnataka.”